Supply chain management Essay Example | Topics and Well Written Essays - 1500 words - 3

Supply chain management - Essay Example One of the major issues that businesses face while switching to the ‘e’ channels is the fact that they can convert themselves to the same in isolation; however, the supply chain network does not allow isolated implementations to be a success (Ginkel, 1998, p. 313). For higher chances of a success i.e. to reduce the risk of failure, a business should move towards ‘e’ or any other channel in collaboration with its network of stakeholders, in particular its supply chain (Houlihan, 1985, p. 17). Traditional Supply Chain Mechanisms Traditionally, prior to the era of 80s, supply chain management was assumed as a part of the business, and restricted to the supplies of inventory or raw material, depending on the nature of the business under consideration. The era of 80s and 90s has brought about changes in the way supply chain looks today (JOHNSON and WHANG, 2002, p. 411). Serving as the era of transitional changes, the big names of the business industry such as Uni lever and P&G realized that streamlining the supply chain can prove out to be a highly cost effective solution for running their business. Thereon, the phase initiated in business history, where supply chain networks gain importance (Wisner and Tan, 2000, p. 35). As the era of mid and late 90s saw the rising need of supply chain integration and businesses moving towards the ‘e’ channels, the early years of 2000s saw the application of ‘e’ channels across the supply chain network, keeping it tightly integrated from the rise of the raw material to the selling of the final commodity in the retail stores (Vickery et al., 1999, p. 18). Impact of e-business and e-commerce towards supply chain The add-on of the ‘e’ variable in business cycle has had a significant impact on how businesses have been conducted (Audy et al., n.d., p. 111). However, prior to moving forward with the discussion, it is critical to define the difference between e-commerce and e-business. Despite the fact that the terms tend to be used interchangeably today, e-commerce is about conducting a transaction which could either be B2B or B2C, or even C2C. On the contrary, e-business is about the application of the technology to enhance or improve a process or even replace it on the whole (Carter et al., 2000, p. 17). Adding up ‘e’ towards the business and commerce activities pulls the supply chain towards the core business processes for ensuring the network is integrated in a manner that does not allow any loophole, as that can turn out to be fatal for the business (Gurnani et al., 2011, p. 301). Classical example of how ‘e’ factor on the business and commerce can tightly couple the supply chain requirements is shown in the case of Dell. Dell, long back, has implemented e-business and e-commerce to their business; e-processes in terms of build-your-own-pc and e-commerce in terms of online purchases (Harland, 1996, p. S64). Such an appli cation requires extensive cooperation from the supply chain; the process of supply chain remains transparent to the customer. As a customer assembles their computer on the website, at the back-end, the support team needs to ensure that the required components are readily available or

Marketing, ( The All Seasons Hotel) - Assignment.4 Essay

Marketing, ( The All Seasons Hotel) - Assignment.4 - Essay Example All the above mentioned sectors use overseas travel as incentives to their employees as well as non-employee sales agents. Product: A new package with some complimentary offers is designed. It is a 2 nights, 3 days package along with banquet hall as a conference package. It also includes welcome drink, buffet breakfast and bed tea as complimentary offers. These compliments will be subject to the condition that the booking will be made for a minimum of 10 pax or rooms. Promotion: The All Seasons Hotel will be positioned as a business convention hotel for small groups. Promotion would be carried out on-line with relations to contextual advertising with popular search engines like Google and others. Also the associations to which the target segments would belong would also be roped in for publicity. B. As industries like fuel, glass, china, ceramics, armaments, ferrous metallurgy, machinery and equipment and coal are prevalent in Czech Republic and also being strong in engineering, the country can expect lot of business travelers coming from different places. In order to target this segment of consumer business, All Seasons Hotel needs to establish good industrial relations with the industries existing in their country, so that they would recommend their Hotel as a preferred place of stay to their business partners coming from other places. Intangibility is the major difference between a product and a service. For example, when a consumer decides to buy a television or a music system, he can actually see the product, touch it and can turn it on to listen or watch the quality of the picture or music. However, a service is intangible and it is impossible to experience unless it is consumed. The quality of the service is not so easy to establish as clearly as it is done in the case of a product. Let us consider the case of a customer approaching a bank to avail a bank loan. Though the customer has a prior idea about the services